St. Croix Rods


Hart-Montgomery represents St. Croix in Idaho, Montana, and Wyoming.

St. Croix Rod is a family-owned and managed manufacturer of high-performance fishing rods headquartered in Park Falls, Wisconsin with a 70-year heritage of USA manufacturing. Utilizing proprietary technologies, St. Croix controls every step of the rod-making process, from conception and design to manufacturing and inspection, in two company-owned facilities. The company offers a complete line of premium, American-made fly, spinning and casting rods under their Legend Elite,® Legend® Xtreme, Legend Tournament,® Avid Series,® Premier,® Wild River,® Tidemaster,® Imperial® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph,® Mojo Bass/Musky/Inshore/Surf, Eyecon® and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.

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Featured Products



Made in the USA!  Imperial® fly rod series, handcrafted at our factory in Park Falls, Wisconsin, its dynamic blend of high-modulus / high-strain SCIV graphite provides a lightweight and fast action experience at a tremendous value. Yep, you could pretty much line a wall with them in your new garage. Our best selling St. Croix fly rod!

Retail  $190 - $250



Xceptional design and Xtrodinary material, St. Croix’s All-new Legend® X Xceeds  Xpectation.

Anglers are increasingly aware of how important technology and design is to their success on water. Bass anglers maybe even more so with the variety of baits and techniques utilized to entice wary bass.  St. Croix engineers answer the call with the most technologically advanced split-grip rod ever built by St Croix. 

Sixteen bass-centric Legend X rods, 11 casting and 5 spinning, feature proprietary St. Croix IPC®, ART® & TET technologies.  Each rod, handcrafted from a blend of super high-modulus SCVI graphite and high-modulus/high-strain SCV graphite, features our FRS system.  Fuji® Torzite® tangle-free guides with titanium frames combine with Fuji® TVS (spinning) or PTS (casting) and a Kigan titanium hook-keeper to provide a strong, lightweight platform to manage the hardest fighting fish.  Super-grade cork on the hyper-sensitive split-grip handle finishes the all-important connection point between fish and angler.  Two coats of Flex Coat slow-cure finish provide protection to tasteful thread wraps and dynamic decal.

Legend X rods are designed and handcrafted in Park Falls, Wisconsin. Retailing for $390 - $420, Legend X rods come with a 15-year transferrable warranty backed by St. Croix Superstar Service.



Fly aficionados openly discuss how a one-piece fly rod feels in hand. They extoll the virtues on how it loads, the control the design provides and more. Blindfold these same anglers…place a SOLE fly rod in their hands…and they would all tell you…it IS a one-piece rod. One-piece performance; Two-piece mobility. Offered in 4wt. to 12 wt.; fresh and saltwater anglers alike will add SOLE to their rod assortment.

The heart of the nine SOLE rods is in the proprietary IPC® tooled blank that is supported by St. Croix’s ART™ system. SCIV graphite combined with our unique FRS process provides unparalleled strength and durability. Engineering artistry is illustrated in the “slim-profile” ferrule which provides true one-piece performance. Weight coded alignment marks illustrate a complete and thoughtful process. Intelligent design is further illustrated with the provision of a second tip that matches perfectly to the rod. While you may never need the extra tip…it provides that extra layer of insurance when on that “trip of a lifetime”.



A savvy group of anglers prefer the unique qualities of glass to graphite in situations where a more forgiving rod is required. Especially when big predators like smallmouth and largemouth bass slash at crankbaits or other lures fished with a steady retrieve. The ideal crankbait rods have a soft enough tip to allow fish to eat without pulling hooks, but plenty of power for ripping lipless lures through the weeds and driving home meaty trebles. And once the fight is on, a competent cranker’s more moderate action is a great help in keeping hooks firmly locked in a hostile bass’s maw.
But is glass a thing of the past? Not when the rod wizards at St. Croix take the core properties of glass and lace it with unbridled technology.

New for 2017, St. Croix Rod announces its super-premium line of Legend Glass IPC Casting Rods, a four-rod series born from 68 years of American rod-building know-how and the very best materials and components available. Each of these all-new rods delivers the full benefits of glass in its intended applications, plus the elevated feedback, increased strength, reduced weight and heightened manufacturing quality that are absent in the marketplace. Don’t let their traditional, deep-honey finish fool you. The attractive color is a throwback to the days when St. Croix pioneered color-impregnated glass. Neat, huh? Well, that’s where the similarity to any fiberglass rods of the past ends.



Bass anglers are becoming more discriminating every year. They demand more out of their equipment; expecting performance at an affordable price. The NEW BASS X series from St. Croix delivers with an array of rods that answer their demands. 

Each of the fourteen BASS X rods are constructed of SCII graphite providing the foundation of lightness and sensitivity. Fuji® reel seats on both the casting & spinning models are paired with hard aluminum-oxide guides; a winning platform for casting, retrieving and fighting these worthy adversaries. While the technology drives design, the aesthetics of the blank, guides, and split grip handles ensure these rods look and feel as good as they fish.

BASS X rods were designed in Park Falls, Wisconsin and are handcrafted in our Fresnillo, Mexico facility. Retailing for $100 - $110, BASS X delivers incomparable value. When paired with a 5-year warranty backed by its Superstar Service…St Croix delivers on its goal of affordable performance.



Ice fishing and the Northwoods…are inseparable. The engineers at St. Croix know through experience what is required to manufacture a quality ice rod. When they decided to add ice rods to the Mojo family…it was understood they have to be of the highest quality while providing an economical solution. Mojo Ice slides onto the ice in October 2016 helping anglers pull panfish to pike from beneath the ice.

Strength and sensitivity are the hallmarks of the precision-taper solid carbon blanks featured on Mojo Ice rods. A custom reel seat developed by hard core ice anglers…who just happen to be St. Croix engineers, securely affix your favorite reel. Match that with lightweight stainless-steel guides and a premium split-grip cork/EVA handle to provide smoothness and comfort unmatched at this price point. The ten models of varying lengths and powers means there is a Mojo Ice model suited for your favorite species.   

Designed in Park Falls, Wisconsin and handcrafted in our Fresnillo, Mexico facility, Mojo Ice rods retail for $50 and will provide years of quality on-ice service. Mojo Ice rods have a 1-year warranty backed by St. Croix Superstar Service.


Video Thumbnail Behind the Carbon Curtain
Video Thumbnail Sole Fly Rod
Video Thumbnail BASS X
Video Thumbnail Legend Glass

Contact Info

Company Address
856 4th Avenue North
Park Falls, WI 54552



St. Croix Rods News

Legend Extreme and Legend Inshore Spin and Casting Rods Win Best Rod Categories
Posted on: Jan 16 2013

ICAST 2012.    St. Croix once again blows everyone out of the water with…

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